Tomorrowlabs introduced longevity research in its skincare development in 2017.
The pursuit of longevity has become a predominant trend in the skincare industry, as consumers seek advanced solutions for maintaining youthful and healthy skin. Tomorrowlabs, a pioneering brand in longevity skincare, took a groundbreaking step by introducing the concept of longevity with its patent-protected HSF Cellular Rejuvenation Technology. This innovation, validated through a clinical study conducted in collaboration with the esteemed TU Munich and researchers from leading universities, showcased remarkable efficacy in skin rejuvenation.
While Tomorrowlabs set the stage, beauty giants are now recognizing the importance of longevity in skincare.
Estée Lauder, a prominent American cosmetics brand, is spearheading the movement with its Skin Longevity platform. This initiative encompasses not only a novel product but also includes group training for longevity experts and the funding of a research program at the Stanford Center on Longevity. Their support for the Stanford Center on Longevity signifies a dedication to advancing research in aesthetics and culture, reflecting a broader industry shift towards prioritizing skin health and longevity. Clarins and Beiersdorf are also actively engaging in longevity studies, indicating a collective industry focus on pushing the boundaries of skincare innovation.
A much needed strategic transformation of major players.
Dominik Thor, the CEO of Tomorrowlabs, welcomes this shift in the strategy of large beauty conglomerates: "I welcome the strategic transformation of major players. For far too long, our industry has leaned heavily on marketing rather than robust clinical research. It's high time for big brands to catch up, recognizing that brands like Tomorrowlabs, a science-driven brand working with leading researchers in the field, has been at the forefront of longevity skincare since 2017. Embracing a commitment to genuine scientific innovation will not only redefine skincare but also elevate consumer trust in the efficacy of our products."